Newsflash: Twigs Are Not Inventions

By Luke Hastings | Blog

Apr 12

It all started like any other week…

An inventor called for a professional assessment of his invention concept, or what AON Invent calls a Step Two, but that’s when things got weird. “What was his invention?” you ask. Good question! I’ll start by saying you could probably find one behind your house…

For those that are unfamiliar with AON Invent, a “Step Two” assessment is part of their three-step vetting process. The first step is a 100% free package that AON Invent designed to help inventors determine if their idea is unique and sellable. After that, they charge an outrageously low $249 for an in-depth consultation before putting the concept in front of a rock-star panel of veteran product developers in the retail capitol of the world: Bentonville, Arkansas.

Before the Step Two assessment, AON Invent puts a Non-Disclosure Agreement (NDA) in place so that inventors are 100% protected if they don’t have a patent.

bare-tree-221528_960_720I was able to sit down with Larry Robertson, the CEO of AON Invent, and get the story from him. Larry told me that the gentleman’s name was John, and that he was a member of an invention club in Florida.

“Once we had the NDA, John sent us a list of bullet points with a diagram of what was clearly a twig he had broken off of a tree.”

Just so everyone is clear on what happened: this guy actually brought in a stick and tried to market it as an invention.

“His bullet points stated that the item was environmentally sustainable, and had multiple uses including stirring paint, scratching your back, and chasing the cat out from under the bed, among other things.”

Usually, when someone schedules a Step Two assessment, Larry meets with the inventor and discusses the invention for 20-30 minutes or more to help make a professional assessment. For a guy with a twig, he thought it best to take a different approach:

“Sir, there is no point in discussing this “item”. It’s a one-star invention only because we don’t have a lower rating. Instead I want to take this time that you’ve paid for to show how you can solve viable problems and come to recognize some of the parameters for what makes an idea commercially viable. From a patents perspective… obviously sticks have been public domain since the beginning of time.”

As Larry tried to explain some common-sense critiques of the “twig invention”, John began to roar with laughter.

My, my, a twig?“You don’t get it!” John exclaimed.

At this point Larry raised an eyebrow.

“Sir, I may not understand the stick as well as you do, but this item has NO potential.”

John laughed again and said, “No, you don’t get why I called. Our club has made the same presentation to many other companies that have encouraged us to hire them to help us market it, but you’ve told us the opposite. This had nothing to do with the invention and everything to do with vetting you as a company… and you’ve passed the test.

Now Larry understood. Every invention company knows that they are dealing with inventors who are willing to spend big bucks on their baby. If you’re an inventor, then you know how the bug bites you. Shelling out tens of thousands of dollars to move forward with your idea is on the lower end of typical.

To Larry’s dismay, John told him that most of the other companies he approached had encouraged him to hand over his wallet to pay for patents and marketing… for a twig!

Larry continued, “People often ask me, ‘How do you do what you do for just $3,249?’ The reality is we can’t. It’s not profitable. The only way you can run a business on our fee structure is… be successful.”

In other words, if AON Invent gives out a 3-star rating during the Step Two evaluation, the $3,000 they charge to move forward with Step Three only covers the initial cost of due diligence. Their profit depends solely on the success of the INVENTION.

If this story resonates with you, then you owe it to yourself to check out AON Invent’s 100% free Step One. Download it to vet the ideas you have now or the ones that hit you later.

AON Invent has absolutely nothing to hide (except the details of your innovation).

Here’s a breakdown of what we offer*. For more information, you can browse our website:

Step One Blueprint: FREE

Here we show you how to vet the originality of your concept for FREE… BEFORE you spend a penny with us or anyone else.

Keep in mind that you are under absolutely no obligation to do anything more, but if you’re encouraged by your results from Step One, you can move to Step Two.

Step Two Assessment: $249

This includes a one-on-one consultation with a member of our Invention Evaluation Panel, followed by a professional assessment of your product’s commercial potential by our panel of industry professionals all under the protection of our mutual non-disclosure agreement. Each concept is rated on our “Star Scale” of 1-3 stars. Only 3-star assessments qualify for our third and final step, and you’re still under no obligation to move forward.

Step Three Licensing Services: $3,000

The final step is the most inclusive. During Step Three, AON Invent will: conduct a patent search and prior art search, file an attorney-prepared provisional patent application with the U.S. Patent Office, create CAD presentation and/or animation as appropriate, create a video presentation for your product, and provide all services related to marketing efforts, licensing negotiations, and ongoing administration thereof.

While we cannot guarantee that we will get your product licensed, we DO guarantee that decision makers of at least three leading consumer product companies in the applicable category will review all 3-star concepts. AON Invent will absorb all additional and ongoing costs of protecting and marketing your invention, and pay you 49% of the gross income received from royalties.

That’s all there is! The most you will pay AON Invent is $3,249.

Get started with Step One today!

Don’t forget to like the AON Facebook page to stay updated on the latest from the innovation lab!

Note: Approximately 90% of the inventors who download our Step One discover a reason to abandon their innovation before spending a single penny of their hard-earned money. We consider that a public service in and of itself! Of those submitted for Step Two evaluations, less than 10% will qualify for Step Three. To put it another way, approximately 1% of Step One assessments qualify for Step Three.

*AON offers additional services and the above services a la carte, as well. Contact us for more information.

About the Author

Luke Hastings is a marketing writer and owner of Precision Pen in Rogers, Arkansas. Luke employs conversion-focused copywriting to magnify his clients’ unique benefits, converting their readers and increasing their profits. He specializes in website copy and content marketing.