Category Archives for "Inventors"

Oct 12

Airplanes, Semi Trucks & Baby Strollers

By Larry Robertson, CEO | Inventors

A few years back, Randy Haley and his wife Tawni, of Bryant Arkansas were having dinner with friends who had just spent a frustrating afternoon shopping for a baby stroller for their twins. Between the local mall, big box stores and the internet, their friends had looked at hundreds of strollers. Unfortunately, none offered the […]

Read More
Jun 15

The Truth About Competitive Advantage

By Larry Robertson, CEO | Inventors

“The one thing that ceases to exist the moment it is shared.” Many retailers see “private label” as their competitive advantage protecting their consumables margin, but what about broader categories of general merchandise?  Brick-and-mortar retailers need proprietary innovation in all categories and lots of it. This is no secret. All retailers and CPGs realize that […]

Read More
May 29

Myth #5: Seeing is Believing

By Dr. Steve Caldwell, PhD | Inventors

We began this series with the assumption that “perceptions of risk matter”. We noted that risk is complex. When you wish to change someone else’s behavior (essential for sales), you try to affect their situation as YOU see it. But this is not enough. You must also influence how THEY “see” the situation. After all, […]

Read More
May 17

Myth #4: Retail is just about selling products

By Dr. Steve Caldwell, PhD | Inventors

Retail is about selling products, right? Well… sure but maintaining a healthy market is a bit more complicated and requires that exchange to remain balanced. Once that balance is disrupted, one party will eventually terminate the relationship. Peter Drucker said, “the purpose of a business is to create customers, profit simply validates the business model.” […]

Read More
May 08

Myth #3: Innovation is Invention

By Dr. Steve Caldwell, PhD | Inventors

Strategic discussions between retailers and suppliers of “consumer packaged goods” (CPGs) often include conversations about the importance of product innovation. While these companies realize they must innovate to remain relevant, their management may hesitate to implement the necessary change, especially if they have been conditioned to think more like “operators” than innovators. On the other hand, […]

Read More
1 2 3 7