Step Two Assessment

invention assessmenInvention Assessment Step 2

Step Two

This is our most widely utilized service: our initial consultation and invention assessment. This is where you schedule a thirty-minute private teleconference with one of our consumer product consultants. Each member of our consulting team has many years of experience in the consumer products and retail industry. They understand the intricacies of taking ideas from “napkin sketch” to store shelves and they are here to answer questions, provide unbiased feedback and give you sound advice, while assessing your concept. Most inventors find this process to be very interesting but it can also be a bit frustrating, since not every invention is allowed to proceed to Step Three.

After concluding the call, the consultant confers with other members of our consumer products panel and completes a Concept Evaluation Report, which assesses the invention on the basis of commercial potential and assigns it a rating of 1-3 stars. “Two-star” ratings are promising ideas that, for various reasons, need to be reimagined or revised before proceeding further with us or anyone else. “Three-star” ratings are encouraged to continue to Step Three.

Note: It would be great if you could make a phone call, tell someone on the other end about your invention, and have them send you a check for a million dollars, but the industry just doesn’t work that way. Sometimes our advice may not be exactly what you wanted to hear, but it will always include an honest and unbiased assessment of your idea’s commercial potential that will help you decide what to do next. The primary purpose for Step Two is to minimize our customer’s capital risks by preventing them from spending more money on concepts that we believe have little or no commercial potential. If you haven’t yet gone through our free Step One Blueprint, please do so before purchasing your assessment.

Thirty Minute Phone Consultation and Invention Evaluation

Invention Assessment Step 2


Our Guarantee To You: If you find commercial success with your invention after we have assessed it a 1-star or 2-star concept, whether by developing it yourself or with the aid of another invention service company, AON Invent will publicly congratulate you here on our website and send you a check for five times the amount you paid us for our consultation services.

Larry Robertson,

CEO, AON Invent