Large brick and mortar retailers, often test new products in ecommerce, creating a symbiotic relationship between Walmart and Amazon.
When it comes to product-development in today’s hi-tech, fast-eat-the-slow economy, “speed” has become the only “size” that really matters. Successful companies/brands often grow until reaching a point when systemic inefficiencies begin to choke the entrepreneurial spirit responsible for its original success. If left unchecked, its once-feared “size” becomes a liability – especially when butting heads […]
Are you listening to your customers? “Mail” travels at the speed of light these days. And nearly everyone in the developed world has a phone in their pocket. Given all the ways technology facilitates business communication today, listening to customers should be easier than ever. However, this is not always the case. Communication seems to […]
“The one thing that ceases to exist the moment it is shared.” Many retailers see “private label” as their competitive advantage protecting their consumables margin, but what about broader categories of general merchandise? Brick-and-mortar retailers need proprietary innovation in all categories and lots of it. This is no secret. All retailers and CPGs […]
Owners of AON Invent Discuss Challenges Facing Single Product Inventors In this video blog, Larry and Andrew discuss one of the major challenges facing single product inventors when going it alone, in the development and marketing of their product. If you prefer to read, the transcript is below: