Birth of a Myth…

By Steve Caldwell PhD. | Blog

Apr 15
Steve Caldwell PhD,seeing is believing

If repeated often enough over an extended period of time, a “myth” can gain acceptance as “fact.” At that point, it begins to influence how we think, feel, and act – hence, birth of a myth.

You have heard it said, “You can accomplish anything you want to if you just try hard enough.” Unfortunately, this is a myth because regardless of how hard you try, you must have some minimal level of ability – and even then, there may be insurmountable circumstances that are simply out of your control.

One of the most significant constraints to success, is the “delusion” that determination and commitment will eventually pay off. That is, the harder you run the further you get. But what if you are on the wrong path or headed the wrong direction?

No matter how hard he tries, the mighty lion will never soar with the eagle… or sparrow …or common housefly. 

Each of the next five blogs will discuss a myth that you need to dispel if you want to be successful in the invention/consumer product development industry. Each will be something you recognize that has likely made you “delusional” without realizing it. In the process of examining each myth, you will begin to see the world in a completely unique way as your eyes are opened to success in ways you have probably never considered.

The next blog and the first myth will be on how you view change. Everyone knows and feels the rapid and disruptive presence of change. Most people also see a major hurdle to change. After all, people are naturally resistant to change.

Not so.

A myth that needs busting.

Stay tuned!

You can get more Double Bottom Line insights from Dr Caldwell’s book ‘Winning in a Hostile Environment’ available through or you can have him personally come share these insights with your team. He can be reached at or 864-907-2052


About the Author

Steve Caldwell, author of "Winning in a Hostile Environment: The Double Bottom Line Mandate" holds a PhD in management of human behavior from Georgia Institute of Technology. He has taught courses at the undergraduate and MBA level in subjects such as Business Strategy, Organizational Behavior, Human Resource Management, Principles of Management, and Consumer Behavior. Prior to obtaining his doctorate in management, Dr Caldwell spent 28 years in the business world, sixteen as an executive in the Coca-Cola and Pepsi-Cola bottling networks. Dr Caldwell has provided professional coaching and management consulting services in a variety of organizations in the US and abroad. He was Founding President of Data Ventures, LLC, a data mining company providing advanced analytics to the consumer products industry. Dr Caldwell has extensive experience implementing strategic change in organizations and is well published on research topics of change in behavioral journals such as Journal of Applied Psychology, Personnel Psychology, Journal of Organizational Behavior, Journal of Change Management, and Journal of Applied Behavioral Science. Dr Caldwell is currently CEO of DBL Insights LLC providing business consulting and coaching services to business professionals on topics associated with principles of successful living.