We realize CPG brokers (consumer packaged goods broker) compete in a very demanding space! CPGs depend on you to sell their products to retailers, and retailers want products that drive sales. And you realize success hinges on your items beating your competitors’ products in terms of quality, price, packaging, and innovation. Speed is king, and results are expected "yesterday".
At AON Invent, our goal is to provide the CPG broker with the services they need, when they need them. We can help you, help your client become more responsive to market opportunities. And we do that by creating new items that energize tired categories and by designing improvements for core products.
As a CPG broker, what’s an additional year of sales worth to you and your client?
It is not uncommon for our CPG broker clients, to bring us their buyer’s wish list and receive our concept renders in less than 30 days. There are often a couple of rounds or feedback-driven revisions, which we expect and welcome. Then, once your buyer approves the final design, AON’s engineering team can usually have production files ready to send to your factory, within just a few weeks. That means your new products can be in production in as little as 90 days, compared to the customary 12-18 months.
Our team of product experts are at your disposal.
Ask us how you can get started as an AON Broker Partner.
Infusing established items with new product innovations and improvements doesn't necessarily increase manufacturing costs. As a matter of fact, our team often manages to reduce mfg. cost by eliminating repetitive failures or adding new consumer-driven features that pay huge dividends. These improvements usually costs significantly less than starting from scratch with a completely new product.
Optimizing Item Cost
Two of the most effective methods for reducing a product's net cost are re-engineering for cube efficiency and optimizing raw material cost. For this, we use computer simulation or finite element analysis (FEA). This allows us to help our CPG broker-clients and product manufacturers, improve their bottom line. And in some cases, the savings amounts to 25% or more, without compromising quality in the least.
For years, our graphic artists and structural designers had been the "go-to guys", around Walmart's world headquarters in Northwest Arkansas. They were hard to beat for branding, custom packaging and merchandise displays. And the demand for their services eventually led to the launch of our sister company, Dare Devil Display Works, in 2019.
To learn what the best creative team in the business can do for your CPG brokerage, click on Dare Devil Display Works. Then give 'em a call at (479) 378-0050 to arrange a tour of their 160 sq. ft facility in Rogers, Arkansas. And remember. CPG brokers always receive a rockstar welcome at Dare Devil Display Works.
CONSUMER PRODUCT INNOVATION
At AON Invent, innovation is a push-pull process
INNOVATION PUSH - Our Inventor Services team receives product submissions from inventors throughout the world. Each concept is vetted by our panel of experts, on the basis of its commercial potential. Other important attributes are originality, manufacturability and its qualifications for patent protection. Innovations that receive a three-star evaluation, (our highest level) are "pushed" into the market through licensing.
INNOVATION PULL - Our Design and Engineering team, often receives requests directly from CPGs, CPG brokers and retailers. Sometimes these are requests to improve existing products. Other "pulls" come form companies that want to create entirely new products as extensions of their existing product line or to reinvigorate their brand. To learn more, give us a call at 479-855-6699.
Ready for your own team of product experts?
It only takes a few minutes to set up your company as an AON, CPG Broker Partner.