Digital Judo is Changing Everything

By Larry Robertson, CEO | Viewpoints & Perspectives

Jun 28

digital judo

While the retail industry has been investing billions to develop technologies to improve the speed and efficiency of customer transactions, AON Invent has been collaborating with every-day consumers and independent inventors on four continents to develop new and innovative products for them to sell. After all, who knows more about the “stuff” people want to buy, than the people who buy “stuff”? Duh… right? And it’s working. In the past 7 years, more than 300 of these collaborations have made it to the shelves of major retailers, as line extensions of their existing suppliers… because AON Invent does not sell finished goods or compete with our customer base.

The most interesting discovery in this process has led us to shift the focus of our target demographic toward some of the smaller, more nimble CPGs that can benefit from their enhanced speed and efficiency. Much like the 130-pound judo master who takes down someone twice his size by leveraging the weight of their opponent as a weapon, the smaller, more nimble CPGs and retailers are using “digital judo” in an age, where “speed” is the only size that matters.

We currently have exclusive innovations available for licensing in most hard-line categories, with I.P. filed and engineering ready for production and would love to hear from your product development team.

Related blogs: “Competitive Advantage”,  “Merchandise” is still the most important part of the E-quation” 

About the Author

Larry is the CEO and co-founder of AON Invent. He has enjoyed a career that has spanned sales, marketing, and product innovation for companies that include subsidiaries of AMR/American Airlines, Learjet and Sam's Club. In 1995 he teamed up with Ron Loveless, the founding CEO of Sam's Club, to launch a marketing and product development firm that grossed $500 million in its first 3 years. Over the past 20+ years, Larry has personally vetted over 1,000 product concepts and marketing strategies.