Have you ever wondered why people are inherently resistant to change even when it is obvious that the change will benefit them? I find this “mystery” especially frustrating in CPG sales. You believe you have a product that would really make things better for others. Yet, even the best marketing message and presentation gets a […]

If repeated often enough over an extended period of time, a “myth” can gain acceptance as “fact.” At that point, it begins to influence how we think, feel, and act – hence, birth of a myth. You have heard it said, “You can accomplish anything you want to if you just try hard enough.” Unfortunately, […]

It’s always exciting to see our clients’ inventions on the shelves of major retailers. Monkey Fingers Bungee Cords solve the problem of never having the right size bungee for the job at hand – simple, great invention and AMERICAN made. Now available in select Walmart locations or order online at Walmart, Bass Pro Shops, Cabelas […]

Not long ago we received this kind endorsement letter from professional inventor, Paul Stone, about his experience bringing his latest invention to market. Thank you for your kind words, Paul!… I love to tinker and make things. I suppose that is why I am an engineer. As a child I would take everything apart, putting […]

It all started like any other day… An inventor called to schedule a new product concept assessment, or what AON Invent calls a Step 2, but that’s when things got weird. “What was his invention?” you ask. Good question! I’ll start by saying you probably have one laying in your yard… Inventors News Flash, not all […]

A few years back, AON Invent CEO Larry Robertson and his wife, Alicia attended a New Year’s Eve party with several leaders of the retail and consumer goods industry. Knowing that Larry led the team at AON Invent, someone mentioned she had just seen Jennifer Lawrence’s film “Joy”, a story about the challenges and frustrations of the […]