Oct 12

Airplanes, Semi Trucks & Baby Strollers

By Larry Robertson, CEO | Partners

A few years back, Randy Haley and his wife Tawni, of Bryant Arkansas were having dinner with friends who had just spent a frustrating afternoon shopping for a baby stroller for their twins. Between the local mall, big box stores and the internet, their friends had looked at hundreds of strollers. Unfortunately, none offered the […]

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Jun 28

Digital Judo is Changing Everything

By Larry Robertson, CEO | Partners

While the retail industry has been investing billions to develop technologies to improve the speed and efficiency of customer transactions, AON Invent has been collaborating with every-day consumers and independent inventors on four continents to develop new and innovative products for them to sell. After all, who knows more about the “stuff” people want to buy, than […]

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Jun 15

The Truth About Competitive Advantage

By Larry Robertson, CEO | Inventors

“The one thing that ceases to exist the moment it is shared.” Many retailers see “private label” as their competitive advantage protecting their consumables margin, but what about broader categories of general merchandise?  Brick-and-mortar retailers need proprietary innovation in all categories and lots of it. This is no secret. All retailers and CPGs realize that […]

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May 29

Myth #5: Seeing is Believing

By Dr. Steve Caldwell, PhD | Inventors

We began this series with the assumption that “perceptions of risk matter”. We noted that risk is complex. When you wish to change someone else’s behavior (essential for sales), you try to affect their situation as YOU see it. But this is not enough. You must also influence how THEY “see” the situation. After all, […]

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May 17

Myth #4: Retail is just about selling products

By Dr. Steve Caldwell, PhD | Inventors

Retail is about selling products, right? Well… sure but maintaining a healthy market is a bit more complicated and requires that exchange to remain balanced. Once that balance is disrupted, one party will eventually terminate the relationship. Peter Drucker said, “the purpose of a business is to create customers, profit simply validates the business model.” […]

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