We are inventors ourselves and have worked with hundreds of other inventors, consumer-goods companies, and major retailers over the years. We have experience in practically every merchandise category you can think of, from automotive to pharmaceuticals and everything in between. The bottom line? We know what we are doing and understand the challenges of taking products to market. This experience can be a two-edged sword, since we often find it necessary to advise customers not to go forward with a particular invention. Regardless of our recommendation, for your specific invention, you can be sure that we take this process very seriously, even to the point of establishing an independent “Ethics Committee” to assure our customers that AON Invent is living up to our commitment of setting a new standard for ethics in the invention-service and submission industry.
No inventor wants to hear that verdict, but an honest “no” is much easier on your pocketbook than a rubber-stamped “yes” that you might get elsewhere. We routinely hear from inventors who have told us about spending tens of thousands of dollars to protect and develop their invention, only to realize they had made a very costly mistake. They chose to work with people who told them what they wanted to hear, instead of experienced professionals who would focus on the invention and tell them what they needed to hear.
If there was a fair way to vet product concepts for free and only charge for those that make millions of dollars, we would do just that! But that would mean each successful inventor would have to pay for all the concepts that have little or no commercial value. That would dramatically inflate development cost. We believe AON’s value proposition is equitable for all parties. In fact, the way in which AON uses its portion of the licensing revenue is of great benefit to both the inventor and the licensee, because it offsets the manufacturer’s design costs and helps reduce time-to-market, often by 6-12 months.
We make decisions on the basis of what makes sense for you, the inventor, rather than what makes dollars for us. Were that not the case, we would eliminate the FREE preliminary vetting process (Step 1) altogether and encourage everyone who visits our office or website to purchase our Step 2 assessment and our full service (Step 3). There are A LOT of companies out there that will tell you what you want to hear and take your money, but we believe it is our responsibility to offer unbiased professional opinions, even though it is much less profitable for AON, since 9 out of 10 inventors who download our Step 1 innovation guide, discover critical flaws or conflicts with existing products without spending a penny with us or anyone else. To look at it in another way, when we assign a 1-star or 2-star rating to an invention, it is our way of preventing someone from wasting great sums of money.
We understand how difficult it is for any inventor to accept an unfavorable review of their concept, but we stand behind our panel’s assessments and offer the following guarantee: If you find commercial success with your invention after our team assessed it as a “1-star” or “2-star” concept, (by developing it yourself or with the aid of another invention service company) AON will publicly congratulate you here on our website and send you a check for five times the amount you paid us for our consultation services.
Note: Perhaps the best testament in support of our service is that since AON Invent first opened its doors on January 2, 2013 not one of our inventor-clients have requested their 5X refund.
We know inventors. They are passionate about their vision and usually emotionally-attached to their invention. We also know consumer goods companies. They make decisions based purely on their experience and what they believe will sell. In their world there is little room for emotional attachment. They like things concise and pragmatic. An emotional plea can even have the opposite effect of what is intended! This is one of the main reasons most companies don’t accept ideas directly from inventors.
Our model is set up to gain control of all aspects of the process surrounding your invention, so that we can present them in a manner acceptable to CPG companies. We know the best way to sell your product is to allow our experts to work on your behalf, without their hands tied. Getting any new product to market is always a challenge, but it stands to reason your chances improve if you allow yourself to benefit from the expertise you are paying for.
Any management control we leverage over your product is intended to aid our efforts to sell or license it. After 270 day (9 months), if we have been unsuccessful in getting your product to market, all rights will be returned to you with time for you to file a non-provisional patent. You also have a Non-Disclosure Agreement (NDA) with us, and you own the provisional patent application. Lastly, if we were to steal your idea, you would have every right to be furious and could easily find a willing attorney to come after us with a vengeance and move on to your next innovation, but we would lose all credibility and very possibly our business. So when you think about it from that perspective, who really has more at stake?
Note: In our concerted effort to set a new standard for ethics in the invention service industry, we established an outside ethics committee to see to it that we maintain the highest standards of ethics and integrity.
That is wise advice and the very reason for our unique structure. We knew the water had been muddied by some unscrupulous predators and we were (and remain) committed to offering viable service to inventors as well as Consumer Product Companies. If we present a product that is not patentable, original, or sufficiently protected, we lose credibility with professional companies, which hurts everyone involved. For this reason, we evaluate EVERY product and protect it ourselves. If you already filed a provisional patent application, a non-provisional patent or have done a patent search, we will review them, but we will not automatically accept them. Many companies offer lack-luster performance and leave your product under-protected. Our legal services are contracted through reputable, registered patent attorneys whose first priority is protecting the inventor, not collecting fees on weak concepts that have no chance in the marketplace.
You will be refunded any unused portion of your upfront fee. Our fees are based on real services that you receive. If we pay for a patent search and discover your idea is not original, you will receive a partial refund based on the amount of work provided.
Your product will be assessed by our retail and consumer goods experts through an initial vetting. If we consider your product commercially viable, we will tell you so before asking you to invest another penny in the process. This is why we have a three-step process: we take “baby steps” to make sure you don’t throw your life savings into a bottomless pit with little or no hope of return.
Your upfront fees for Step Two and Step Three are all you will ever pay us. If your product is licensed to a company, they (the licensee) will pay the fees to develop it, prototype it, manufacture it, etc.
All viewing is done online, so we can track the number of companies that view your product in the Silo, and we ask them to rate it and make comments. This is significantly different from the traditional model of a promise to send your invention out to a few companies in an unvetted format.
Glad you asked! The first step is to go through our (aptly named) Step One Blueprint. This will walk you through some methods to quickly validate your idea before scheduling a consultation with us. It’s totally free and available to download in the box below.
Here is your free Step One Blueprint that has saved countless inventors time and money. If you believe you have a good idea for an innovative product, it is absolutely vital that you read this BEFORE spending a dime with us or anyone else. It contains simple techniques that could either make you money or save you money, but failing to read it could cost you thousands.