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Category Archives for "blog"

May 17

Myth #4: Retail is just about selling products

By Dr. Steve Caldwell, PhD | Steve Caldwell Series

Retail is about selling products, right? Well… sure but maintaining a healthy market is a bit more complicated and requires that exchange to remain balanced. Once that balance is disrupted, one party will eventually terminate the relationship. Peter Drucker said, “the purpose of a business is to create customers, profit simply validates the business model.” There’s no […]

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